Sometimes, very occasionally, it's not about soap. Then soap is the afterthought. That applies to Wonderschoon! soap. Because this Wonderful! is in a wrapper sealed by Rodaan Al Galidi.
Rodaan, ambassador of Poetry Week 2021, is well-known in the literary landscape who has many different collections of poetry to his name. And now also a wonderful soap wrapper!
The poem lasts 20 seconds, exactly the time it takes for proper hand washing.
Wonderful! we developed it especially for the project #itsnotaboutsoap, in which the soap is a means to give poets a new stage. This means that a piece of soap, a piece of culture, does not die.
In limited edition.
In this blog you can read how Wonderfully Clean! originated.
This mild hand soap does not dry out the skin, no matter how often you wash your hands.
With safflower and avocado oil, scented with lavender, anise, cedar and petitgrain.
As soon as the soap making process comes to an end, the (still) liquid soap is poured into a gigantic mould. At the bottom of this mold, the first line of the poem is written by means of black soap. Could it be more poetic? Read in this blog how the soap is made.
coconut oil*, olive oil*, sodium hydroxide^, water, cocoa butter*, neem oil*, safflower oil*, avocado oil*, orange essential oil*, lavandin essential oil*, cedar essential oil, castor oil*, star anise essential oil*, elemi resin, petitgrain essential oil* , charcoal, annatto seed extract.
inci (similar to the packaging, international name):
cocos nucifera oil*, olea europaea fruit oil*, sodium hydroxide^, aqua, theobroma cacao butter*, *, melia azadirachta seed oil*, parfum◊, persea gratissima oil*, ricinus communis oil*, bixa orellana seed extract, charcoal powder, linalool°, farnesol°, geraniol°, d-limonene°.
*from certified organic origin, ^turns oil into soap, not present in final product, ◊100% organic essential oils, °natural component of essential oil.
Watch the video:
Wonderschoon! uitpakken from Werfzeep on Vimeo.
Werfzeep was created in 2009 from Evelien's preference for old crafts and natural products. During a trip through Canada that she and Laurens made, she ended up on an idyllic family farm where, among other things, soap was made, with a ladle and an enormous pan. The wooden house smelled like a fairytale and immediately on the first day Evelien helped with making soap. To her surprise, this handmade soap, which was in the shower and by the sink, was gentle and caring for her skin. Having been plagued with eczema since childhood, soap had been out of the question for years, but this soap turned out to be a very different story than anything she had been acquainted with until then, which mainly gave her a tight skin.
Soap made from oils is a completely different product than factory soap made from refined fatty acids, with additives such as foam improvers, synthetic perfumes and preservatives, which also have the glycerine skimmed off. This discovery was enough for Evelien to become completely captivated by soap, the craft soap seedling, all possible ingredients and the effect on the skin. She started developing her soaps in a historic wharf cellar on the Oudegracht in Utrecht. Now, eight years later, she works with a growing team in the beautiful soap workshop on the Westerkade.